Original images for article.

I never used this photo as I felt the lighting wasn't as good as the two I chose. I didn't believe the pose suited the magazine as much as the other two images I decided to use.

I decided to go with this image for my double page spread as I felt it would suit the theme of the article and the quotes I used in the article. Me and Aoife picked this outfit for the soot as we believed it went perfectly with the colour scheme of the front cover and also suited her personality.

I didn't choose this picture as I didn't like how Aoife was in the centre of the image. I wanted the front cover to not be centred as I wanted to add text down the side. 

I wanted Aoife on the left side of the of the picture, however I did like the pose and lighting on this picture, just the camera angle wasn't perfect. 

I decided to go with this photo as my front cover as I believe that its the most interesting pose of the five taken. Aoife points to the camera which makes the audience feel that she is specifically interacting with the intended target audience. I believe it looks the most professional out of the five and it reels in the audience.

P5, M4 + D1 - Meeting the client brief

How I met the client brief.

The client brief asked me to produce a contribution to a sixth form media exhibition which included the themes of inclusion and community. I chose to produce a magazine front cover and double page spread called clubsoda. Along with the front cover and double page spread I produced many pre-production materials which if the magazine would be released to the public would be vital to the marketing, distribution, legal and ethical aspects of the release.

One point on the brief which I carefully followed was that all content produced must be original and created by myself. I have displayed this in many forms.

One example of this is my front cover. I shot photos for my front cover in a lighting studio at my friend’s home. Examples of this can be seen on my front cover and the second page of my double page spread.

Another example of when I used original content was when I produced my survey. 30 people answered my survey and it can be seen on my blog as “M1 – survey results”. I produced 8 questions for the survey and then created a slide share exhibiting my findings with explanations for each question.

A third example of when I used original content for my magazine is when I produced my logo. I spent time researching a variety of magazine logos and experimenting with many ideas which can be seen on “P3 – clubsoda. logo designs”. I decided on a logo which I thought suited the colour scheme of the magazine and looked most professional.

The client brief states that I must include one of the two themes that have been asked of. I decided to do community and I picked a local DJ named Aoife Connell. I interviewed her and wrote an article on her story so far. This links with the theme of community as Aoife has been playing events around the local area and explains how she entered the music business. 

When producing the actual content and the pre-production materials for my magazine, I saved many of my pictures as Jpeg files as they were easy to put onto specific software’s such as Word, PowerPoint and Photoshop. Then from the files I would transfer them onto the blog.

When producing the pictures for my magazine cover, I used specific equipment which I thought would make the pictures look as professional as possible. I used a tripod floor lamp along with the tripod to hold my Canon DSLR camera. The benefit of using the tripod floor lamp is that it provides a bright and clear environment when creating the subject photos.

 

A big part of the production of the magazine photos was the use of Photoshop. I used Photoshop to create the magazine cover. One benefit of using Photoshop is that is helps removes imperfection in specific photos making them look more professional. Another benefit of the Photoshop software is that you can easily import pictures and the software is easy to navigate. It also shows you your work in a neat and orderly way on the screen.

M2 - Legal and ethical issues

Legal and ethical issues for magazine.

There are many legal and ethical issues I will need to take into account when creating my magazine. One legal issue is that if I were to use a picture that is not mine I would have to ask permission to whoever took the picture if I could use said picture and I would have to credit them in my magazine. This is the copyright act of 1998. Secondly, I must ensure that anyone who is involved in the magazine has signed a consent form to appear in the magazine. This is so I know that the person is okay about appearing in the magazine and that it is in writing for anyone to see. Obviously, content of the magazine will be my own ideas. As if not, it would be seen as plagiarism.

An ethical issue I need to take into account when producing my magazine is that every article and every bit of content I include in the magazine must be facts. I can include opinion in my magazine but when it comes to facts about anything, it must not be exaggerated to create a better story for consumers.

M1 - Marketing and distribution

Marketing

I will use social media sites such as Twitter, Facebook, Instagram and Snapchat to promote clubsoda. I will use this method as my intended audience of 16+, many of these people will potentially use these social network sites every day. By creating these accounts on these social networking sites, I can gradually promote the magazine and further increase my reading audience. Also, by using these sites I can also post teasers of what will be included in the next release of the magazine, this will create a hype around the magazine. Another way I will promote my magazine will be through posters. I will post teaser photos of who will be on the magazine and what it will include. To start these will be put around Liverpool for initial advertisement of the magazine. Finally, I plan to create partnerships with other magazines, so they can help promote “clubsoda.” in them.

Distribution

Initially, I plan to distribute my magazine locally around the Liverpool area. I will contact local stores and newsagents where I hope to have my magazine. As the magazine gains more popularity I will then invest time in distributing my magazine nationwide and to bigger stores such as Asda, Tesco, M&S etc. I will also produce a website where you can subscribe to clubsoda. monthly and as a result of subscribing you will also receive monthly gifts free of charge as a thank you for subscribing.

M1 - Survey results

https://www.slideshare.net/secret/aNkHnGuzbpbo3u

P4 - clubsoda. article

P4 - clubsoda. front cover

P3 - Call sheet for photoshoot

P3 - Gantt chart

Gantt chart – Shows the length of time in which each task or project will take, the boxes highlighted show the number of month taken to do a task.

Marketing

The marketing methods I include are; Social media, Posters, Website, Local Stores, Events and Nationwide stores.

Social media - I intend to create a social media account for clubsoda. in September. I will be creating accounts on the sites, Twitter, Instagram and Facebook as all of these sites are free to create an account on and can reach a larger audience.

Posters -  I plan to create posters promoting the magazine in September and October. I will create them in September and post them on my website, on social media and around the local area in October. This should hopefully create a hype around the magazine so that when it does get released it can be produce maximum profit.

Website – I will create my website in October to further promote the magazine. It will have insights into what the magazine will include and sneak peak pictures of the first edition magazine.

Local stores – I will begin to contact local stores in November through to December where I can plan deals for distribution and get stores to advertise the magazine.

Events – I will be planning events in the Liverpool area. Pop up shops with local DJs performing. Early renditions of the first magazine will be on sale.

Nationwide stores – I will contact nationwide stores such as Asda and Tesco to hopefully make deals so they can distribute my magazine.

Distribution

The distribution methods I include are; online via website, local stores and nationwide stores.

Online via website – I will begin to distribute tasters of my magazine on my website at the beginning of February. Audiences can use the website to get subscriptions to the monthly magazines via the website or post.

Local stores - After negotiations with local stores I plan to release my magazines in March.

Nationwide stores – After negotiations with Nationwide stores I plan to release my magazine in April to the nation.