M2 - Legal and ethical issues

Legal and ethical issues for magazine.

There are many legal and ethical issues I will need to take into account when creating my magazine. One legal issue is that if I were to use a picture that is not mine I would have to ask permission to whoever took the picture if I could use said picture and I would have to credit them in my magazine. This is the copyright act of 1998. Secondly, I must ensure that anyone who is involved in the magazine has signed a consent form to appear in the magazine. This is so I know that the person is okay about appearing in the magazine and that it is in writing for anyone to see. Obviously, content of the magazine will be my own ideas. As if not, it would be seen as plagiarism.

An ethical issue I need to take into account when producing my magazine is that every article and every bit of content I include in the magazine must be facts. I can include opinion in my magazine but when it comes to facts about anything, it must not be exaggerated to create a better story for consumers.

M1 - Marketing and distribution

Marketing

I will use social media sites such as Twitter, Facebook, Instagram and Snapchat to promote clubsoda. I will use this method as my intended audience of 16+, many of these people will potentially use these social network sites every day. By creating these accounts on these social networking sites, I can gradually promote the magazine and further increase my reading audience. Also, by using these sites I can also post teasers of what will be included in the next release of the magazine, this will create a hype around the magazine. Another way I will promote my magazine will be through posters. I will post teaser photos of who will be on the magazine and what it will include. To start these will be put around Liverpool for initial advertisement of the magazine. Finally, I plan to create partnerships with other magazines, so they can help promote “clubsoda.” in them.

Distribution

Initially, I plan to distribute my magazine locally around the Liverpool area. I will contact local stores and newsagents where I hope to have my magazine. As the magazine gains more popularity I will then invest time in distributing my magazine nationwide and to bigger stores such as Asda, Tesco, M&S etc. I will also produce a website where you can subscribe to clubsoda. monthly and as a result of subscribing you will also receive monthly gifts free of charge as a thank you for subscribing.

M1 - Survey results

https://www.slideshare.net/secret/aNkHnGuzbpbo3u

P4 - clubsoda. article

P4 - clubsoda. front cover

P3 - Call sheet for photoshoot

P3 - Gantt chart

Gantt chart – Shows the length of time in which each task or project will take, the boxes highlighted show the number of month taken to do a task.

Marketing

The marketing methods I include are; Social media, Posters, Website, Local Stores, Events and Nationwide stores.

Social media - I intend to create a social media account for clubsoda. in September. I will be creating accounts on the sites, Twitter, Instagram and Facebook as all of these sites are free to create an account on and can reach a larger audience.

Posters -  I plan to create posters promoting the magazine in September and October. I will create them in September and post them on my website, on social media and around the local area in October. This should hopefully create a hype around the magazine so that when it does get released it can be produce maximum profit.

Website – I will create my website in October to further promote the magazine. It will have insights into what the magazine will include and sneak peak pictures of the first edition magazine.

Local stores – I will begin to contact local stores in November through to December where I can plan deals for distribution and get stores to advertise the magazine.

Events – I will be planning events in the Liverpool area. Pop up shops with local DJs performing. Early renditions of the first magazine will be on sale.

Nationwide stores – I will contact nationwide stores such as Asda and Tesco to hopefully make deals so they can distribute my magazine.

Distribution

The distribution methods I include are; online via website, local stores and nationwide stores.

Online via website – I will begin to distribute tasters of my magazine on my website at the beginning of February. Audiences can use the website to get subscriptions to the monthly magazines via the website or post.

Local stores - After negotiations with local stores I plan to release my magazines in March.

Nationwide stores – After negotiations with Nationwide stores I plan to release my magazine in April to the nation.