P3 - Double page spread layout

P3 - Front cover layout

P3 - SWOT Analysis

SWOT Analysis – clubsoda.

Strength

I feel that a strength of producing a music magazine is that it is an opportunity to showcase new talent which can help further their careers. The magazine will also include information on upon coming events and festivals which will entice potential readers into picking up the magazine. Another strength of the magazine is that it will provide readers of my favourite tracks at the minute and how you can listen to them, whether that on Apple music, Spotify, Soundcloud and YouTube etc. Finally, I believe that the magazine will provide interesting information on everyone’s favourite DJs that you can’t find anywhere else.

Weakness

It will be difficult to meet DJs to get interviews from due to their busy schedules so producing primary information may be difficult to start. This also means that getting pictures of the DJs would be difficult for the magazines. There is already Mixmag, a business that runs a magazine which produces similar content to clubsoda, so earning brand loyalty may be tough at first.

Opportunity

Opportunity’s vary. It gives me reason to listen to as many sets and tracks as I already do but now be able to share my favourites in my magazine for my monthly segments of what and who to look out for. I want the magazine to be the first step. Creating the magazine can lead onto creating a website that can include podcasts of sets and I could have DJs to perform sets which can be released on streaming sites.

Threat

There are many threats that I should be aware of, including copyright, location, competition, legal and ethical issues. I will avoid copyright issues by producing original content for the magazine and the pre-production materials. I will avoid the threat of location by ensuring that I thoroughly plan where I shoot my photos for the front cover and the double page spread. I will make sure the location is suitable enough to take as close to professional pictures as possible. I will oversee the threat of competition by creating original content which I feel is more detailed and interesting than my competitors. Finally, I will avoid legal and ethical issues by researching what issues I need to consider when creating my multi-media products.   



    

P3 - Interview questions

Interview questions.

1. How long have you been DJ’ing for?
2. What made you want to become a DJ?
3. Is there anyone who inspired you?
4. Who is your favourite DJ at the moment?
5. What is your favourite event you have performed at so far?
6. What are the events you have been booked for in the near future?
7. What are a couple of your favourite events/festivals you have been to?
8. What is the best set you have seen?
9. How can people who are interested in DJ’ing get into the art?
10. How many hours a week do you put into practising?
11. What are your plans for the future?
12. What is your favourite track at the moment?

P3 - clubsoda. logo designs

I have decided to choose this logo for my magazine as I feel it best suits the style and look of the magazine and looks the most professional in my opinion.

P2 - Front cover annotations pt2

P2 - Front cover annotations pt1

P2 - Double page spread annotations pt2

P2 - Double page spread annotations pt1

P2 - moodboard

I used the moodboard for inspiration when thinking of ideas regarding my magazine. The moodboard has a variety of aspects of a magazines which I needed to consider when creating my magazine. In the bottom left corner of the moodboard are two different logos which I took inspiration from when creating my logo for clubsoda. I like the simplicity of each logo and the specific colour scheme for the Circoloco logo. I took a lot of inspiration from the magazine "Mixmag" when creating my magazine. I done this as Mixmag would be a competitor of my magazine and I like the many of the front covers they produce for example the Peggy Gou front cover on the bottom right and the Nina Kraviz cover on the top left. I like the fonts they use and the specific camera angle for each photoshoot. I used images of festivals as my magazine would include dates and information regarding them.

P1 - proposal presentation.

clubsoda. proposal powerpoint.

P1 - Proposal

My working title is ‘Club Soda’. The font I will use for the basic content of the articles will be Times new roman. The colour scheme for the magazine will be dark colours and many shades such as black, white and grey. However, it will include colours such as navy, purple and orange. For the logo I have used the font cooper black. I feel like this font goes well with the rectangular shape of the logo and looks smart and professional with the black and white used for the logo.

Genre: The genre of music that my magazine is planning to involve is dance music, largely techno and house music. My magazine will compete with the likes of Mixmag and Attack magazine.

Content: My magazine will feature content generally on dance music, more specifically techno, house and tech-house. It will include articles on upon coming DJs. My double page spread will be on a local DJ Aoife Connell who is currently performing all over the north west and hopes to branch herself out even more. My monthly magazines will always have a double page spread article on either an upon coming DJ or a well-known DJ, my front cover will always be a picture of said DJ. Monthly releases of clubsoda. will also feature news music and events/festivals that are coming up soon. The celebrity DJs that will be on my front cover will attract audiences to pick up the magazine.

Approach: The software I will be using to produce my magazine will be publisher for the double page spread and photoshop for the front cover. These two applications will be perfect for producing the magazine as they have the specific tools needed to make the magazine look professional. I will be using shades such as black white and grey to make the masthead look bold and professional. I will be using colours such as navy, purple and orange which will be used regularly and be linked with the magazine.

Audience: My audience will be a variety of people. I will produce my magazine for an intended audience of aged 16+. The audience will be for anyone loves dance music generally, techno, house and tech-house. Gender of my audience will be mixed with advertisements for both genders.

Frequency, layout and price of magazine. I intend to make 30 pages including the front and back cover. It will be A4 in size. The magazine will be released monthly at a price of £5.95, the price can be justified by the monthly releases and the 30 pages full of content.

Client brief

You have been asked to produce a contribution to a sixth form media exhibition in the summer term of this year on the themes of inclusion and community.

You are required to make one of the following media products to highlight or celebrate any issue or story that could be seen to meet any aspect of the two key themes of the exhibition.

Print based/graphics product    

This could be, for example, one of the following:

• A front cover and a double page spread for a local magazine or a newspaper
  All content produced must be original and produced by you.
  However, music or audio effects from a copyright-free source may be used, but must be referenced.

Unit 3 marksheet